Custom Product Inserts: An Effective Way To Express A Brand’s Personality

What are Custom Product Inserts?

Custom-printed packaging inserts are the additional items that can be included in the product’s packaging to boost a brand’s sales and referrals. These inserts can either be flyers, cards, coupons, or stickers. When custom packaging inserts are placed in the boxes along with the items, they help boost a customer’s loyalty, satisfaction, and retention. Now brands can also tailor these inserts in any shape and size the way they want. Many modern finishing methods are used to add some charm to the custom product packaging inserts. Other than these useful facts, these product inserts are green and play a vital role in cutting a brand’s carbon footprint.

What are Some Examples of Product Inserts?

Today, one can go with different options as the product inserts. A few examples of such items are shared here:

•    A thank you card that shows a brand’s gratitude for the customers. Such cards also invite people to join the email list or a brand’s social media pages.
•    Today many brands get a discount code that gives them up to a certain percentage off. Usually, various gifts are also offered to the people on their next purchases. Their main aim is to boost people to share the branded items among their family and friends.
•    Items’ inserts also have a tips and tricks guide that offers useful information on how to use, care, or store the items. These guides also help brands to showcase their expertise and authority.
•    Brands can also share their social media campaigns in the product inserts. This strengthens their link with their audience.
•    One can use many pull-outs that show an item’s perks, features, and usage methods. 
•    Many brands also add frequently asked questions and customers’ concerns in these inserts.

How to Measure the Efficacy of Customized Inserts?

Brands first need to define their goals and metrics. Then they need to track and analyze the data to measure the effectiveness of their product inserts. The following are some of the vital steps that one needs to follow in this case:

Understand the Brand’s Goal

Firstly, ask what you want to get from the custom inserts. Do you want to boost repeat purchases, build brand awareness, generate referrals, or collect feedback? Thus, be sure about your brand’s goal and take further steps accordingly.

Pick Your Metrics

After this make a plan for how to measure your brand’s progress towards the goal. Analyze the recovery rate, referral rate, review rate, or social media engagement of the customized inserts.

Track the Data

Here the question arises, how will a brand collect and store the data? For this make a firm strategy, either use QR codes, links, or surveys to check the response of customers to a brand’s product inserts.

Examine the Data

After this decide the way by which you will interpret and evaluate the data. For this one can either compare the performance of various types of customized inserts or can segment the customers by different criteria.

Boost a Brand’s Strategy

In the end, plan a strategy to optimize the efficacy of the inserts based on the results of collected data. One can either change the design, content, and placement of inserts or can target another group of people to get promising results.

What are Some Perks of Using the Custom Product Inserts?

Today various brands use these inserts because of their countless perks. The following are some of the major benefits offered by product inserts to the brands:
•    They help brands to create a notable unboxing experience for the customers. Thus, by finding these inserts in the packaging, one may feel valued and glad.
•    Product inserts offer useful data of the items, such as their usage instructions, features, care tips, and other details.
•    By using product inserts, brands can not only promote their items but can also cross-sell or upsell other items of the customers’ interests.
•    Adding product inserts encourages customers to give their feedback, reviews, or testimonials. By showcasing a brand’s social media, email, and other channels, these inserts help to build a brand’s strong connection with its audience.
•    One can also use these inserts to offer a brand’s discounts, incentives, or rewards to the audience. They motivate people to go for repeat purchases or referrals.

Why Packaging Mania is the Best Place for Custom Product Inserts?

Want some unique additions to your product’s packaging? Look nowhere other than Packaging Mania, the reliable partner of many top brands belonging to different industries. Here, you can get an endless variety of inserts that not only match your items but also boost your brand’s recognition. We offer you a list of customization options at the most affordable ranges. So, what else do you desire? Contact us now and route your business to success immediately.