There is nothing better than a fresh slice of your favorite pizza after a long day. Originating from Italy, this delicious cuisine has spread all over the globe, becoming the go-to comfort food for millions. Due to the sheer competition in the market, pizzerias use custom pizza boxes to attract customers. Need Help? Contact Packaging Mania and get expert guidance for your packaging goals.
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One thing a customer despises the most is getting his/her food delivered cold. For restaurants, this can be a blunder that can shut down the business. To avoid this, pizzerias store their freshly made pizza in cardboard boxes. It is not only a clever way to store the pizzas, as these small pizza boxes also pack a big punch in awareness. Features like the logo of the restaurant and attractive designs, allow customers to have a satisfying experience. These boxes are like a brand ambassador for the company. Wherever they are delivered, their designs talk to the customers. Thus, to convey a good message about the company, it is important to give priority to the packaging. The most famous examples are corrugated pizza boxes as they provide a protective and sustainable packaging solution. Combining a solid package with a quality taste, customers are sure to come back for more pizzas.
Many suppliers provide cheap pizza boxes at wholesale rates. This is suitable for companies just getting started. Made from materials with attractive and unique designs, companies can design these boxes in whatever way they’d like. However, for optimal results, it is vital to properly make a packaging strategy. Here are some tips to follow:
Solid Material
The box that the pizzas are stored in affects the quality of the pizza once it is delivered to the doorstep of your customer. Making sure that the pizzas arrive in the same shape as in the menu, and at a satisfying temperature, is crucial. Furthermore, the pizza boxes need to be customizable to fit pizzas of different sizes. With so many people ordering pizza it is also important that the custom pizza boxes are sustainable. The internal and external layers of the pizza box, are made of different materials. The most common ones used for packaging are cardboard, paperboard, and kraft. Each contains different qualities that pizzerias can make the most of while delivering pizzas.
Another important factor to look at is the grade and the thickness of the pizza boxes. This is because the protection of the pizza is the basic expectation a customer has of the company. A thick cardboard pizza box is the best option to maintain the shape of the pizza after bumps. It also keeps the temperature hot for a long time, increasing the satisfaction of customers.
Size and Shape
The common shapes that restaurants have in their pizza packaging strategy are rectangular, and square. To increase the appeal even more a circular pizza box is also used. However, it is not recommended to get lost in being unique. The quality of pizza is still the top priority. The best size of the pizza is the one that keeps fits the pizza perfectly, to minimize shaking and bumps while getting delivered. Pizzerias provide small, medium, and large pizzas. Some deals provide bigger pizzas, thus, decide on the right dimensions for each scenario.
Interlockings
The pizza box won’t protect the pizza if it can’t close properly. Many companies staple pizza boxes which works, however gives an immature look to the package. This is where interlockings come in handy when creating custom pizza boxes. Creating a good interlock is mainly based on the way the flaps of the box are made. These flaps should be able to connect and lock easily, without requiring any adhesives. Make sure that the design of the box includes tabs on one end of the box and an opening on the other end. Once closed the tabs will easily fit into the openings and interlock. The prototypes of the pizza boxes should be tested thoroughly before making the final design.
Attractive Colors and Graphics
If a company delivers its delicious product in a blank pizza box, the results won't be satisfying. The design of the boxes has gained great importance for all pizzerias. Without it, the customers won't know where this pizza is from. If you are a fast-food chain then adding flashy colors and graphics can attract youngsters. On the other hand, a high-end pizzeria would benefit more from adding simple and aesthetic designs. It mainly depends on the target audience, so finding this out before making the package is recommended.
After close consideration and the hard work behind the production of the personalized pizza boxes, a question comes to mind, it is truly worth it? Well, look at the benefits below and be the judge.
Keeps the Pizza Hot and Fresh
Pizza boxes made from cardboard or paperboard have one thing in common they are great insulators of heat. This is important and is the basic factor a customer looks at to judge the quality of the restaurant. The cardboard pizza box also prevents any moisture from developing and keeps the pizza dry and fit for consumption. These boxes also prevent external factors like dust from ruining the quality of the pizza.
Customizable
Pizza boxes are made of materials that are easily customizable. A pizza family box is ideal for customers totaling 5 or 6. On the other hand, companies also offer mini pizza boxes if a single person is looking for a quick and delicious snack. Another huge benefit is that companies can make the most of the latest printing options in the market. Companies can choose attractive colors and graphics to make the boxes stand out from the competition.
Affordable
If the pizza boxes are ordered in bulk quantities from suppliers, the costs will decrease greatly. This will lead to greater chances of high profitability. All of these reasons make them a cheap option for both advertising and packaging, an overall win for restaurants.
Sustainable
The material of the boxes is biodegradable and most of the content is wood based. These recyclable boxes are a huge plus to the society. With the recent pollution issues, companies using these will reduce their carbon footprint. This will increase its positive perception from customers, making it even more useful to use them.
Want to make your custom pizza boxes pop and give customers a fun experience? Packaging Mania will help you in achieving this goal. Having experienced marketing experts, we are sure to create a premium plan for you. Want to know more? Contact Packaging Mania for more assistance with your custom boxes.
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