Small and crunchy, cereals are the sugary delights every kid loves to have during the day. It is quite common to see children heading to the cereal aisle in the supermarket and picking out their favorite one without confusion. This is due to the unique custom cereal boxes of the brand. Creating the perfect box of cereal requires careful consideration. Confused? Contact Packaging Mania to get all the solutions to your packaging needs.
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The first thing a customer looks at when shopping is the appearance of the package, and cereals are no exception. The competition has increased drastically, with grocery shelves packed with cereal boxes from different companies. Thus, to grab the attention of your target audience, there needs to be a certain strategy in place. Custom Cereal Boxes play a major role in this goal. Created with different graphics and premium material, a box of cereal is all about giving customers a pleasing experience. It won't be an overstatement that the quality of the cereal is not relevant without the packaging quality. There is no standard technique for creating your cereal box, it is a canvas allowing you to target customers in whatever way you like.
Cereal boxes are commonly made of chipboard which is produced with the help of wooden pulp. It's famous for creating mini cereal boxes because it is thicker and more durable than paper. Many misunderstand chipboard for cardboard, however, the two have a significant difference. Cardboard is corrugated whereas chipboard is a single sheet. Cardboard is also used, however, due to its production process, it usually becomes a bit pricy to use. Another famous material used for making high quality cereal boxes is kraft.
Kraft has slowly become the go-to material for packaging needs not only for cereal boxes but for other products as well. Having eco-friendly properties and a smooth surface for printing, who wouldn’t want to make the most kraft to package their products?
The sizes of the cereal boxes are set by looking at the market trends and the preferences of your customers. It is quite a common sight to look at a company decreasing its portions and using small cereal boxes. Let's look at some common facts about the dimensions of cereal boxes.
Height
Cereal is generally packed in 12-inch-tall boxes. As this sugary delight is mostly stored in supermarkets it is important to look at the shelf size. If the box is too tall it won't fit, if too small, it won't be visible to customers. Thus, keeping the right balance is the recommended way to go.
Width
Like the height, there is a standard set for the width of the cereal boxes. The width of the boxes is usually 8 inches. The factor affecting this is not only the space available on shelves, it is also about the preference of customers. The experience of the customer won't be pleasing if the box is too tight to grab a handful of cereal.
Weight
Mostly depending on the amount of cereal added, the general weight of custom cereal boxes is 500 grams. The amount of consumption of the product is also considered. If the cereal is consumed by customers daily, then making small boxes won't be a wise choice, and vice versa.
Cereal boxes have come a long way in terms of their appearance. Let's look at their journey from simple boxes to becoming an integral part of a company's marketing strategy.
Simple Designs
In the 1800s, when they were initially introduced, their appearance was very basic. The main goal of these plain cereal boxes was to protect the cereal from getting too crumbled. It just had a few basic graphics and text nothing else.
Brand Oriented
Later on, with more knowledge of business and consumer behavior, companies focused on branding. Adding logos and colorful graphics was the new trend that companies used to make cool cereal boxes.
High-Tech Packaging
As the competition grew, the research to gain more market share increased as well. Cereal packaging companies started to use the latest printing tools to increase the appeal of their boxes. Options like full-color printing allowed designers to create compelling designs to increase the number of sales.
Interactive Boxes
Cereal is mainly targeted towards the younger generation. This trend gave companies a clever idea to increase the user-friendliness of the box. The most common strategy was to add puzzles and games at the back of the box. Kids always looked forward to completing the puzzle which stuck the brand name in mind. Another clever technique was to make funny cereal boxes by adding some clever jokes for children to enjoy while eating.
Brand Recognition
The latest packaging practices allow cereal companies to effectively target their customers. It's not only about adding the company logo and name. Companies now make the color of the box according to the customers they have. For example, if a company is known for producing cereal for kids, it will preferably make a yellow cereal box. Whereas, for adults or diet-conscious customers, a simple color will work. It all depends on what the company is known for and who they target.
Differentiation
The main goal to survive in today’s business world is the impact you instill on the customer. This is not possible without having an attractive cereal box. With the dozens of cereal options available for customers on retail shelves, you won’t get anywhere with blank cereal boxes. So, companies do whatever they can to create a box of cereal that is noticeable from afar.
Informative
Cereal is now not only produced for children; adults have also started consuming it. It’s now also produced using ingredients that are less fatty and contain the ideal nutrients for the body. Such companies add information like nutritional facts and ingredients. This custom cereal box effectively caters to the needs of customers and streamlines their process of choosing the right cereal.
Product Protection
The ideal place to store cereal is a dry area making the cardboard boxes ideal. When packed, the cereal will remain safe from harmful factors like moisture and temperature fluctuations. Ensuring that customers always get a crunchy and tasty experience.
Eco-Friendly
The packaging materials of today are sustainable and easily recyclable. Made of kraft and cardboard, even if they are thrown out, they will cause minimal harm. This is ideal for companies as it is crucial to follow steps to decrease the carbon footprint.
To create custom cereal boxes that will entice customers, it is preferred to refer to professionals. At Packaging Mania, we excel in helping companies create a packaging strategy fit for their customers. Prioritizing in research, we use the latest techniques to keep up with the market trends. Hurry up! Contact us now for the perfect solution to your packaging needs.
We've worked with lots of successful industries around the world and have won their confidence & loyalty.
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