The cosmetics industry's sales depend a lot on how the packaging appears. Luckily for brands selling cosmetics, the product’s packaging, typically a box, serves as a housing and a solid tool for branding and marketing.
Studies reveal that brands allocate 5-20% of their total revenue for marketing and branding. On the other hand, most brands allot 10% of the product’s retail price for packaging. What’s interesting to note here is that there is a connection between the two costs. Sensible brands use the 10% cost of packaging for marketing as well. How? Just to give you a teaser of things, they display their brand name and logo, tagline, product information, variants, and relevant information. All these things also fall under the blanket of marketing. In this way, you can save some of your marketing costs and use this money on other aspects of improving your business.
We won’t just give you a teaser; we will show you a complete picture. Continue reading as we provide the details of the above connection in depth and explain how packaging, especially Custom Serum Boxes, can help brands in the realms of marketing and branding. Along with this, we will also mention different places where brands can get custom printed serum boxes and how to ensure that you get the right design printed on them.
The sales of the serum industry largely depend on the first impression your product and its packaging create. Since there are 100s of serums in each store, your box must have an outlook that makes it stand out. Only this way you will be able to create curiosity among the customers to check out your product. This curiosity mostly results in a sale. Even if it doesn’t, it will definitely work as a branding and marketing tool. People will share this with others and mention your brand’s name while discussing their experience.
Serums are a daily-use product. A buyer typically remembers a brand name when he is shopping again, but packaging still plays a positive role in branding and marketing. Custom printed serum boxes let brands print their name and logo, tagline, marketing message, and product variants. All these things serve as a way to create a unique brand identity and a tool for customer retention.
Modern-day shoppers review everything on the internet. A typical review consists of a serum’s price, quality, its results, packaging, and the brand's customer service. You can see how important packaging has become in the 21st century. You’ll see countless reviews mentioning that the product was received in a broken box or that the packaging was not good. This is bad for brands, specifically in the serum industry. The other people get the impression that if the packaging is bad, the quality must not be good as well. So, to save yourself from such embarrassment, go for high-quality custom serum packaging.
Moreover, brands selling only on online platforms need to be more careful about this. There is no room for error because shoppers can see the reviews in real time. On the contrary, good reviews that mention better packaging serve as a powerful branding and marketing tool. They tell buyers that the brand not only focuses on quality but strives to give a better shopping experience.
A good box can serve as an authentic and credible marketing tool by creating positive word-of-mouth and generating referrals. Despite being old, these two are still the most powerful marketing channels. Personal referrals mostly result in sales. When a buyer receives the product in a sturdy and purposeful box, they will surely mention it to their friends and family.
Most serum buyers are looking for a solution to a certain problem. Whether it be skin or hair serum, shoppers are hungry for information that ensures that a product meets their needs. The information or data you print on the custom hair serum boxes ensures this. It also helps in creating a good brand image for your product. Buyers notice this as a positive trait of your brand: that you care about them and ensure that they make a well-informed decision whether to buy your product or not.
Custom serum boxes serve as a secure housing for the product inside. Serum bottles are typically made from glass with a dispenser at the top. These bottles are sensitive to external elements like temperature, moisture, and weight. Boxes made from Kraft or corrugated stock ensure that these things don’t affect your product. Now the question is: how can such a box play a positive role in the domain of marketing? Suppose you don’t use a sturdy box but go for a cheap and low-quality box. The chances of a glass bottle breaking in a strong box are far less than those in a cheap box. When a customer receives a broken item, you can very well imagine the kind of reviews he or she will write. No brand wants this type of review.
The younger American generation, specifically Generation Z and Millennials, prefers shopping from brands that are committed to green business practices. Custom serum boxes are made from eco-friendly and green materials that convey the message that your brand doesn’t engage in activities that hurt our surroundings.
Websites like Amazon and Alibaba fall in this category. These places have a bunch of suppliers from which you can select one as per your need. The best part is that you can see the suppliers’ reviews and feedback along with the per-piece price. The biggest drawback of working with people on Amazon is that they charge higher prices than the two options listed below. Alibaba, on the other hand, is an altogether different ballgame. The suppliers there change prices as per your order quantity. You can find a good deal there if you know how to bargain.
They are the best option for large brands going for serum boxes wholesale. Manufacturers and wholesalers offer lower prices than the market, but they often have a minimum order quantity that is way too high for smaller brands or those businesses testing products in the market.
Packaging Mania, a leading custom box supplier in the US, is a one-stop place for all your packaging needs. We also offer serum box packaging ideas for smaller brands that don’t have a dedicated design team. If you are looking for high-quality custom serum boxes in the U.S.A., contact us right away and let us take care of all your packaging needs. Unlike packaging manufacturers, we don’t have a too-high minimum order quantity; we are happy to work with a minimum order of 100 boxes. Moreover, we don’t charge high prices like the suppliers on Amazon.
While any packaging supplier can make these boxes, the onus of getting high-quality boxes falls only on brands. The most vital step in this is selecting a supplier for custom serum boxes in USA. You can do this by checking their credentials in the form of customer reviews and ratings. While checking these reviews, make sure that these are actual reviews and not paid ones to trap you. Generally, the reviews on platforms like Amazon are real, so you can trust them.
The second way to check a company’s repute is to find its reviews on Google, Facebook, and Yelp. These places also list a company’s address and other essential details. Further, don’t just rely on one supplier unless you have a solid reference that you can trust. Select at least 4–5 suppliers and then search them independently to find out their reviews and ratings.
Okay, so the supplier is finalized. What next? Contact them and find out if they can meet your requirements. Check the price offered by each. Almost all suppliers provide free quotes; get them from as many as possible, so you have a clear idea of the cost. Ask the shortlisted dealers for a custom serum packaging mockup or a design sample. Most will be more than happy to show you a digital sample. Some will even send physical samples if your order is large.
Take your time while analyzing the prototype. Sometimes, there are some flaws that you don’t notice while creating the serum box design, but they become obvious when things are finalized. This revision can save brands from many pitfalls, so don’t skip it and allocate plenty of time to check the sample.
We have amply explained the role of custom serum boxes in branding and marketing. These boxes are a game-changer for brands selling serums. So, if you want to give your brand a much-needed lift, invest in these boxes right away. Discuss it with your team, and let Packaging Mania create the magic for you.
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