You might be surprised to know that even cavemen, between 35,000 and 10,000 years ago, used to exchange gifts like ivory, stones, tree bark, and bones. They didn’t just hand them over simply; instead, they decorated them with carvings and symbols. The above discussion shows that the idea of beautifying and adding luxury to gifts was present at that time too. In modern times, the tradition of gift-giving has evolved significantly. However, the ideas of showing love, affection, care, and goodwill remain the same behind gifting. People, nowadays, not only choose the gift items thoughtfully but also focus a lot on enhancing the presentation of the gifts. This is where the idea of luxury packaging boxes for gifts comes into the picture.
A packaging box for gifts is more than a housing for the item inside. It is a statement that the person giving the gift can make while handing over the present. For brands, this opens up multiple avenues for making their items more noticeable and enhancing the overall experience of both parties (giver and receiver). Being one of the best gift box suppliers in the realm of custom packaging, we have crafted this guide for brands that are looking to improve their presentation. After reading this guide, you will know why presentation matters in gifting, what makes a gift box luxurious, and how to choose the right luxury packaging for your brand’s products. So let’s dive into the world of luxury gift packaging and help you pick the best box for your products.
Remember the last time you got a present for someone. How did they give it to you? Did it come in a high-end gift presentation box, or was it simply handed to you? If the answer to this question is in the first part, then you probably remember it very clearly, and the unboxing moments still take you back to that very event. On the other hand, if you received the gift without any premium wrapping or box, the experience might not be as pleasant.
When a brand packs their products in premium gift packaging, it shows that they care about their customers and want to enhance their gifting moments. Buyers are more tempted towards the products that are packaged nicely. Thus, it gives a boost to sales, as they don’t need to wrap these boxes extensively compared to a simple box. Hence, gifts with a better presentation are not only beneficial for buyers but also for brands. So, it is better to use high-end gift box packaging instead of plain boxes if you want to wow the customers.
Now that we know why presentation is important in gifting, let’s explore the different features that make a gift box upscale and premium.
Regardless of the price of the gift item, it must have a box that feels good to touch. For this purpose, the materials selection is very important. In the world of paper-based gift boxes, three materials are commonly used, and these include rigid, cardboard, and Kraft. Among these, rigid is the finest and most frequently used for premium items such as perfumes, watches, and jewelry. Luxury rigid box packaging sets the tone for the buyers and stresses that your product is of high value.
On the other hand, cardboard is used when brands need fancy packaging for presents because it is highly flexible and customizable in terms of printing. You can even get a full 4-color print on cardboard gift boxes. Moreover, it comes in varying thicknesses ranging from 12 pt to 24 pt. So, you can select the right thickness as per the nature of the product. The third option, Kraft, is all about minimalism and eco-friendliness. The material’s charm lies in its natural and rustic look, which works as a strong magnet to attract buyers.
These are two different types of outer prints that brands use for their gift packaging boxes. A minimal design is all about keeping things clean with light colors, simple fonts and less imager. Maximal designs focus on boldness, rich colors, and extensive use of graphics, finishes, & details. Both of these designs can be used for creating luxury custom boxes depending on the type of product and its specific target audience.
The art of creating elegant gift boxes is very simple if you know how to use the various finishes and coatings. A packaging box for gifts must be a complete experience, and finishes like spot UV, glossy or matte lamination, foiling (gold or silver), embossing, debossing, soft-touch, and velvet lining help you achieve this.
Each of these finishes has a different impact on the box and is used for different purposes. For example, glossy and spot UV make the packaging shine and are great for fancy gift boxes. If you want decency and sleekness, then go for matte and debossing. For a textured impact, embossing and soft-touch are the perfect choices. Still confused? Don’t worry, contact our packaging experts, and they’ll help you out.
In order to provide an outstanding unboxing experience to the receivers, the gift packaging boxes must have a wonderful opening and closing mechanism. Depending on the nature of the item, the different options used for boxes include magnetic, ribbon, or flaps. For items that intend to stay inside the box when not in use, a magnetic closure is the best, as it secures the product nicely. For other items, especially toys, ribbons are an excellent choice. Things like keychains, books, and eatables can be packed without any issues in boxes with flaps.
Luxury custom gift boxes are not only used to enhance buyers’ experiences, but they also serve as powerful and reliable marketing tools for brands. They can add their brand’s logo, monograms, or handwritten notes to give a personal touch. Such features not only put your brand’s name in the buyer’s mind but also leave a good impression on the receiver and the onlookers. They’ll keep a note of your brand’s attention to detail, and this can give your brand a boost in sales.
In today’s world, luxury in packaging is not only about the material and design of the box. It is a far more holistic term and includes the sustainability factor as well. Many buyers specifically look for eco-friendly and green packaging boxes for both gifts and personal use items. Hence, displaying eco-friendly and recyclable logos on upscale gift wrapping boxes is a practical idea to attract eco-conscious buyers.
Last but not least, adding elements like a QR code can make the gifting experience more immersive. You can link the QR codes to a discount voucher, promotional code, or your brand’s products. These features often generate an extra sale and build customer loyalty.
Now that you know all the features that can help you convert a simple box into designer packaging for gifts, let’s consider the different box styles that are used for luxury gift packaging.
It is an excellent option for premium items like a watch, perfume, or jewelry accessories. The box closes and opens like a book and comes with inserts made of fabric, foam, or cardboard. With the addition of a magnetic closure, it provides a superior feel to the product. However, it has some drawbacks as well; it cannot handle heavy items.
It is another top-notch style for packing valuable products such as cosmetics and fashion accessories. The box features two parts, namely, a drawer and a cover. The drawer part comes with a ribbon that is used to pull the product out. An interesting thing about this gift box is that it is made of rigid, and cardboard or Kraft material. While this style may add a hard-to-ignore vibe to your products, it also increases the packaging cost.
If you are looking for the best luxury packaging for wedding gifts, especially jewelry sets, then this is the style you want. The box comes with plenty of space that you can use for branding purposes as well. It is strong, robust, and durable, ensuring complete protection for the jewelry items. The folding lid that comes attached with a ribbon creates a premium effect when you present the gift to someone.
Now let us discuss something budget-friendly for low-priced gifts. A two piece box is an ideal option for packing a diverse range of products such as edibles, apparel, and accessories. Its best features include easy usability, a beautiful design, and the ability to hold large gifts. If made with high-end materials, it can also house heavy items.
Are you looking to provide a totally ravishing experience to your buyers? Then opt for a custom gift box with a carry handle or ribbon strap. These boxes eliminate the need to even wrap the box any further. The ribbons are attached to the box and can be further customized as per your preferences. The handles, typically made of cardboard, are an integral part of the box construction. The addition of handles or ribbons makes it easier for buyers to carry the box and facilitates the gifting moment as well. This style is best used for clothing items and lightweight accessories.
Gifting is a common practice among spouses and partners throughout the year, but there is something special about events like Valentine’s Day, anniversaries, or birthdays. On such occasions, a heart-shaped packaging box for gifts can make your brand the top choice of buyers. These are often used for packaging chocolates, jewelry, or other intimate gifts.
Round boxes are a great way to add elegance to your products. These boxes are commonly used for perfumes, candles, belts, and gourmet food items.
The beauty of using custom gift packaging is that you can tailor the boxes as per the nature of the event you are targeting. Instead of using generic boxes, a customized box makes a far better impression on buyers. Let’s check out the different events and how you can customize boxes for them.
Are you looking to buy luxury gift boxes online, or do you want some guidance in crafting them? If the answer to one of these questions is a yes, Packaging Mania is the right place for you. Our custom box experts are available 24/7 to help you design perfect packaging boxes for gifts that add value and grace to your products. We have comprehensively explained all the concerns that you may have in your mind about luxury custom gift boxes. If there’s anything else you want to know, call us right away and we will answer all your queries.
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