Brands always seek novel ways of providing ease to their clients. Subscription boxes come under new ways of adding to their experience while marketing the brand. Adding unique color patterns and designs gives these boxes a fresh look that every brand needs. Custom subscription boxes are getting in trend due to the stated reasons. So, head to Packaging Mania and get your boxes with a chic look to get your brand ahead of the curve.
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Brands globally provide membership plans to their regular patrons. For example, a client orders diet meals from a brand regularly. The brand will offer him a membership plan to daily deliver the diet meals. The client will daily get the meals as a part of the monthly subscription. The boxes in which the diet meals or other items are packed are called subscription boxes. They recently got trendy, especially in the retail scene. Many online stores are getting the benefits of these boxes to shine in the market.
These boxes are not getting out of trend anytime soon. Therefore, making use of these boxes can prove more useful for brands. Following these tips can help make worthy subscription box packaging:
Search Niche Items
Brands must research the niche for their custom subscription box. Packaging that focuses on a specific niche such as wellness, hobbies, or beauty has seen success in recent years. This trend is expected to grow as more people seek out specific and bespoke items.
With rising pollution awareness, clients seek green alternatives. They also become skeptical of brands that use packaging that causes pollution. On the other hand, many new brands have raised their sales by going green. Therefore, brands that use boxes focusing on these values have the chance to tap into this trend.
Clients need convenience with their boxes especially when they are getting their items delivered daily. This trend is likely to stay as more people lead busy lives and value the ease of having items delivered to them. The packaging ease motivates them to try new products as well. Therefore, delivering their favorite items in boxes that also provide ease is a must that every brand needs to ensure.
Offer Box Customization
Wholesale subscription boxes that offer bespoke items such as tailored wellness or beauty items, are expected to do well as buyers seek items that are tailored to their individual preferences and needs.
Various Box Types
Custom subscription boxes come in many types offering unique benefits and uses. They are mostly made of paper or cardboard with features that fit the customer’s needs. The three major box types include:
Folding boxes are popular for their folding feature. Made of lightweight material, these boxes are generally used to pack beauty items.
Mailer boxes are usually used by online brands for shipping aims. They are made of rigid material and offer various custom design additions but they are limited in their sizes.Shipping boxes are particularly made to offer safety to the packed items during their transit. Mostly made from corrugated cardboard, these boxes provide added safety to ensure secure shipping. They are heavier and larger than regular mailer boxes but are considered ideal for packing delicate items.
Brands can alter their subscription box packaging to reflect the unique choices and tastes of each client. Altering subscription box designs allows brands to create a terrific experience for their buyers. These tips can help to enhance the box's appeal and utility:
Add to the client’s excitement by occasionally adding surprise items in their boxes. Adding this element of thrill will keep them excited to receive their boxes every single day. This is a great way of engaging clients and fortifying their bond with the brand.
While choosing colors and their ratio for the box, make sure that the brand’s colors stand out. Buyers must be able to instantly identify the brand with its unique color scheme. Moreover, keeping the inner box design more vibrant than the outer one gives a refreshing unboxing experience.
Fillers help a lot in making these boxes social media friendly. They provide cushion to the packed items while giving a positive unboxing experience to the clients. It’s easy to tailor these boxes with the brand logo, specific colors, motto, etc. Adding custom stickers with the brand logo can add to the box appeal. Brands can get extra buzz on social media as people share that experience with their followers.
Adding artwork depends on the product type being delivered. For example, a skincare brand might not need to include a lot of graphics in its boxes. If it's vital, they can add faded graphics like petals to keep the boxes classy. However, if a chocolate brand is delivering its items, adding artwork can suit the packaging. Moreover, shock value is also vital which can be offered by adding a complex design in the inner side of the boxes.
Brands can include custom stickers, notes, or small gifts according to each subscriber’s interest. This basic addition adds value to the boxes and makes each client feel special by boosting their unboxing experience.
Making a special place among their trusted patrons is every brand’s desire. Therefore, hundreds of brands partner with Packaging Mania to make a mark in the business with our packaging solutions. We also provide superior custom subscription boxes that fulfill your packaging prospects. Made with sophisticated apparatus, these boxes provide the ultimate safety to your items. Our experts use modern printing and finishing methods to give a focal point to your brand name, tagline, and trademark. Due to our affiliation with giant shipping firms, we provide safe and on-time order delivery of your boxes. So, act now and partner with us for your packaging prospects and soar your brand to new heights with our boxes.
We've worked with lots of successful industries around the world and have won their confidence & loyalty.