The lotion is a low-viscosity skincare product to be applied to the skin. It ranks among the vital skincare products with a large client base. Brands selling lotions realize the product’s worth and strive to make boxes that display their value. Custom lotion boxes offer several choices for each box-making process making them ideal for packaging. Reach out to Packaging Mania to meet your packing needs and grow your brand.
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Lotions rank among the top-selling skincare products globally. They need ample marketing to lure buyers. Custom lotion boxes play a key part in selling this vital skincare product in these ways:
Warily picking the apt color scheme, printing, finishing, and design choice for lotion boxes will make it stand out among other brands for clients to notice. This is called shelf appeal which drives sales ultimately ensuring brand growth.
After noticing and picking the product of a certain brand, the client checks the box texture. Here, the material quality and finishing choice play a vital part in forming the brand’s perceived value. Choosing the apt material lotion boxes is crucial. Brands must consider the overall appeal, durability, and sustainability of the chosen material. Common material choices include cardboard and corrugated board. Brands can opt for organic materials like kraft paper or recyclable plastics to make green packing.
The perceived value of the product and the brand depends on the texture and outlook of the box as stated before. Fine printing and finishing of apt colors and design choices raise a brand’s perceived value. These processes need a brand’s ample investment in the packing. However, it can prove to be lucrative in the long run as brands can sell their products at market-competitive rates. Moreover, the raised perceived value also drives sales which raises the profits.
Another packing element that clients notice after opening the box is the built-in design features. These include features such as dispensing machines, easy-to-open flaps, and pump holders. These design features also amplify a brand’s perceived value enough for a buyer to try that brand.
Building Buyers’ Trust
After being rapt by a certain brand’s shelf appeal and perceived value, clients may want to buy the lotion. They may check the product inside before or after buying it. In both cases, they will be rapt by the three main features of the packing i.e. product safety, green packing, and product and brand messaging.
The safety offered by the packing to the product inside matters, especially during storage and transit. This packing aspect hugely impacts the client’s trust in the brand. Moreover, product safety is vital to reduce damages costs. This depends on the material quality used in the packing. Fine material can be felt by its texture which will lure the buyer into trying a brand. However, the intact product will ensure client retention.
In the current era of eco-threats, green packing is gradually becoming the need of the hour. People are getting eco-conscious which has also started directing their buying choices as well. Cancel culture on social media has taken scrutiny to acute levels. However, taking the eco-threats into account, there are many reasons for brands to opt for green packing as well. They can choose kraft or reusable plastics for green packing. Making this choice is vital as clients put their trust in brands that ensure eco-safety as well. Many new brands adopt green packing from the start which boosts their sales. The key for brands is to amply market their vision for eco-safety. Green packing is mainly apt for skincare brands. As people prefer natural products, packing organic lotions in green lotion boxes can boost a brand’s growth.
Product Info & Brand Messaging:
Ample brand and product facts on the packing are vital for clients to know before buying a product. Knowing these facts is mainly vital in the case of skincare products including lotions as they can impact the user’s health. Brands selling lotions need to ensure the apt facts placement in the right place so that users can see them easily.
Many factors should be taken into account while designing lotion boxes:
Identify Target Audience
Before starting to design lotion boxes, it’s vital to find the target audience. Brands must know to whom are they selling their lotions? What are their likings and needs? What age groups does the target audience belong? What number of gender groups lie in the vicinity or what gender groups a brand is deciding to target? Such facts will help brands make lotion boxes that appeal to the target audience.
Design & Visual Appeal
The design of lotion boxes should reflect the target audience and brand identity. Use attractive colors, fonts, and graphics to make visually luring boxes that reflect a brand’s essence.
Size & Dimensions
The size and dimensions of the lotion bottles must be exactly gaged to ensure a perfect fit inside the boxes. This averts the bottles inside from moving or getting spoiled during transit.
Brands should consider adding inserts like foams or other custom-shaped inserts to firmly hold the lotion bottles and avert them from moving inside the boxes. Inserts also add an extra layer of safety.
Explore various printing means like embossing, digital printing, or offset printing to add texture and visual appeal to lotion boxes. Fine printing lifts the total look and feel of the packing.
Include Brand & Product Info
Lotion boxes must also include vital facts about the brand and product. These facts include a product’s ingredients, usage guides, caution messages, making and expiry date, and any other vital info about lotions. Make sure that the included facts are easy to read and grasp. Facts about the brand include the product makers, their addresses, social media links, and QR codes for linking other vital facts. Other vital brand info includes its main vision. This info is vital in ensuring apt branding.
Stand Out with Style: Contact Packaging Mania!
Packaging Mania is avid about offering fine custom lotion boxes that help brands succeed. Our experts are devoted to delivering the best packing solutions at fair costs. We enjoy a unique spot in the packing industry due to our quality services. Our team chooses the best material, design, and color choices to make fine-looking boxes. We offer doorstep delivery for both small and large packing orders. Our pleased clients can vouch for the quality of our boxes. Custom-printed lotion boxes play a vital role in boosting brand visibility and ensuring product safety. So don't hesitate to contact us now to fuel your brand's growth. Our expert team is ready to ensure your fulfillment throughout the process.
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