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It is a rectangular small card attached to the top of either bags or pouches containing the items. Displaying a brand’s name, logo, and the procduct’s details is the main aim of using these cards. Customers approaching a product can easily identify a brand’s vital information by looking at these cards. Other than their uses, these cards are attractively crafted with different finishing and printing methods to grab the customers’ attention from a large distance. Thus, people trust the brands that provide a comprehensive description of their products and business.
Many unique features of these cards make them stand out from others. The following are some of the common characteristics of the header cards:
• They are rectangular cards attached to the top of a bag or pouch that contain the branded item inside.
• One of their biggest features is their ability to efficiently showcase a brand’s name and other details that can not only attract people but also provide them with vital instructions.
• Besides their marketing features, these cards are also useful to seal the bag or pouch. They are also used to hang the item on a hook or a rack.
• They can be printed on different types of cardstock. It can be matte, glossy, or eco-friendly. One can also design them in many shapes, sizes, and finishes.
• Brands can customize these cards with different designs, shades, fonts, and graphics that suit the item and brand’s identity.
• These cards are a simple and cost-effective way to package and promote a product. One can use them for a variety of items, such as food, crafts, accessories, or anything else.
The following are the vital tips that can help brands make attractive header cards:
• Pick the right size for the header card. Its width should be at least 1/8th longer than the width of a polybag. Whereas, its height should be relative to the product.
• Choose the header card material. Cardstock materials that are durable, attractive, and green are most preferentially accepted by the brands.
• Then go for the color scheme. Pick the shades that match a brand’s identity and the item’s theme. Be mindful of color selection. Prefer those tints that harmonize with a brand’s design.
• Try to keep the card’s design simple. Avoid cluttering the header card with a lot of information and graphics. Focus on the addition of the most important details, such as a brand’s name, logo, slogan, and other such details to the cards.
• Then make an inspiring copy with catchy and creative words that capture the customers’ attention and interest. One can add a call to action, discount offers, a website link, or a social media handle to these cards.
• Next, focus on the decoration of the card’s layout. Design eye-catching borders, such as zigzag, curved, or scalloped edges. Try to make the header card more unique and attractive.
• Boost the card’s appeal by using the right images that display the item’s features. Use different icons and symbols to convey a brand’s message more effectively.
• Customize the card by adding a brand’s logo. One can either use foil accents, embossed gloss, or raised foil to make the logo stand out on the card.
Today, brands can opt for any of the designs from an endless list of options for boosting the appeal of their cards. The following are some of the most attractive card designs commonly used by the brands:
Minimalist Design
It uses white or neutral backgrounds, black or grey fonts, and geometric shapes to create a simple and elegant look. By casting a professional impression, this design is most suitable for businesses that need to affirm quality and reliability.
Lively Design
It is made up of bright and vibrant colors. Pink, yellow, green, and other playful fonts and graphics are usually picked for this design. By casting a cheerful impact on the audience, this design is considered the best fit for brands that want to convey a sense of joy.
Illustrated Design
This pattern is made with hand-drawn or digital illustrations. Usually, cartoons, sketches, icons, and other creative layouts are used to make this design. This artistic impression is suitable for brands that convey a sense of originality.
Photographic Pattern
It uses top-class photos or images, such as landscapes, minimal texts, borders, people, or products. This realistic and attractive pattern is suitable for brands that want to highlight their services.
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