In the current race of brands, it is not that easy to lead the market. Brands need to perform differently than others, to be the center of attraction for the consumers. With the constant digital innovation, packaging has embraced changes too. Digital integration has become the core part of all industries, and the cosmetic industry is one of them. This is the reason why all eyeliner brands have embraced the use of interactive Custom Eyeliner Boxes.
Eyeliner packaging boxes are the best proof of “looks do matter.” That is why, brands try to craft them in the most enticing manner possible. These boxes provide brands with an ultimate chance to unleash their potential and top the list when it comes to the go-to choice of customers.
There are several ways to make the best revenue out of these custom printed eyeliner boxes, some of which are shared below.
Material choice is one of the hardest decisions to make. Yet, it is the material that is going to decide how interactive your eyeliner box packaging is going to be. There are certain options in the market, such as cardboard and rigid material.
Both are an ideal choice as they provide support to the product and protect it against all external threats. That is why brands have started putting their dire focus on material selection. These are not only strong choices but also render a premium look to your product. This urges the customers to treat such brands as high-end ones.
It is the size and shape of the product that you must know, to craft boxes the exact size of the product. With the accurate size, the product is likely to be held intact inside the box and get delivered to the desired customers on time, with no defects. This also helps to give a more professional image of the brand itself.
Don’t just fall out for the trending designs in the market or try to copy them. Instead, try to know the sole purpose behind creating such designs and what features can make them even more interactive. There are certain features, that when rooted in these custom eyeliner boxes, can help to make them even more interactive and engaging for the end-users.
Choose the design carefully, keeping in view the nature of the product as well as the theme of the brand. Numerous features can enhance the overall feel and look of these boxes. A few of them include die-cuts, windows, inserts, sections, etc. Moreover, choosing an interesting texture of the box is equally important to capture the interest of the target audience.
There are a bunch of features, that brands these days are using to make these eyeliner packaging boxes even more interactive. The inclusion of QR codes, NFC tags, and augmented reality has paved the way for the brand’s dominance in the market.
Customers can simply scan these codes and they will be directed to the brand’s official online profiles, where they can learn more about the brand, its history, and core offerings. Printing inside the box or leaving custom notes for the customers not only makes their day but also casts an enduring impression of the brand in the eyes of the target audience. These features not only encourage the customers to interact with the relevant brand but also turn a simple interaction into a lasting one, due to the immersive unboxing experiences.
Also, inserts can be placed inside these boxes to provide better support to the product and keep it intact inside the box during the entire transit mechanism. When customers record fine experiences with the brand, they not only appreciate the brand’s commitment to quality and professionalism but also become potential customers.
Branding was never this easy before! With custom eyeliner boxes, brands don’t need to travel large distances to market themselves anymore. The entire packaging acts as a canvas and major branding tool for them, providing them with ample space to portray their offering while staying brand-relevant. They can showcase their brand logo, slogan, contact details, and everything they want their customers to know about. This simply enhances the customers’ learning about the brand and builds a firm bond between them.
Other than the brand details, these boxes provide space for the product details as well. The composition and type of eyeliner can be described on the noteworthy areas of the box, along with the directions of use, manufacture, and expiry date.
To make the packaging even more interactive, green practices can be used while making them. This ensures no waste goes to the surroundings, as well as the safety of all. The air we breathe in must be free of pollutants, and we all must play our part in assuring its quality.
The least we can do is to opt for eco-friendly practices and encourage brands that do so. Highlighting this aspect on custom eyeliner boxes, more customers are going to take an interest in purchasing from such brands, and taking their part in assuring the protection of mother nature.
The entire post perfectly sheds light on how useful are interactive boxes to the entire corporate world and a brand’s dominance in the market. Made up your mind to shift towards interactive custom eyeliner boxes? Cheers, you are at the right place! Packaging Mania is here to serve you with the best, with years of experience and a proven success record in the industry. Call us today and learn more about how we can take your business to heights.
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